Tag: Cranks

In the world of Formula 1, they dub it the “silly season” when drivers engage in team swaps, reshuffling the roster before the year’s end. Similar to this phenomenon, the cycling industry is currently in the midst of its own “silly season.” This week, Strava revealed its new CEO, Michael Martin, formerly associated with Nike and YouTube. Adding to the industry buzz, the renowned e-bike brand Cowboy has shared exciting news about two influential figures joining its ranks. In an official press statement, Cowboy disclosed that Harpreet Singh Rai, previously the CEO of health tech wearables giant Oura, will now contribute as a board member. Additionally, Kevin Cornils, the former Chief Commercial Officer at Peloton, is set to join as…