Tag: Cowboy

In the world of Formula 1, they dub it the “silly season” when drivers engage in team swaps, reshuffling the roster before the year’s end. Similar to this phenomenon, the cycling industry is currently in the midst of its own “silly season.” This week, Strava revealed its new CEO, Michael Martin, formerly associated with Nike and YouTube. Adding to the industry buzz, the renowned e-bike brand Cowboy has shared exciting news about two influential figures joining its ranks. In an official press statement, Cowboy disclosed that Harpreet Singh Rai, previously the CEO of health tech wearables giant Oura, will now contribute as a board member. Additionally, Kevin Cornils, the former Chief Commercial Officer at Peloton, is set to join as…

There’s no doubt about it. E-bikes are booming. By 2023, it’s expected that there could be around 300 million e-bikes in circulation worldwide. And as the phenomenon spreads, more and more brands are producing high-spec e-bikes for assisted urban riding and effortless commutes. The appeal of e-bikes, in a nutshell, is that you can cycle further and for longer. Journeys are no longer limited by distance, hills or individual fitness level. And riding an e-bike does improve fitness, burning only 25% less calories than a standard bike. Competition is fierce among leading e-bike brands, and VanMoof and Cowboy remain two of the frontrunners. We’ll take a look at the differences and explain why they are two of the most popular…