In this weeks AIRmail newsletter, The Outer Line takes an in-depth look at trending cycling news: Women’s sport at a turning point, more on CO rules, continuing safety concerns, impact of tariffs on bike industry, double whammy of race attendance requirements and budget caps.# Catch up on pro cycling and its context within the broader world of sports with AIRmail Analysis, Insight and Reflections from The Outer Line. You can subscribe to AIRmail here, and check out The Outer Lines extensive library of articles on the governance and economics of cycling here. #Key Takeaways:Reaching a Tipping Point in Womens SportClarification on Carbon Monoxide RulesSafety Disaster at Etoile de BessgesTariff Impacts on Bike Industry?Combined Impact of Racing Requirements and Budget Caps?Optimal TV Broadcasting ModelsWomen’s sport ‘on the cusp’Womens sports are on the cusp of a widespread socio-economic tipping point, with womens tennis legend Billie Jean King summing up the momentum this weekend in one word: investment. King sees the current trend of billionaires, not millionaires, as the primary investment driver moving womens sports. The cautionary demise of Manchester United which continues to lose value and prestige after a $ 1.5 billion minority share was secured by INEOS cycling team owner Jim Ratcliffe sits in stark contrast to the rapid rise in value of every major professional womens soccer club, particularly those in the U.S. NWSL and the British Womens Super League. The continued growth and cultural influence of the WNBA and womens tennis adds to the frenzy, driving up media licensing deals…
Pez Cycling News