Tag: Invisible
Why Did Hövding Implode? The Tragic End of the Invisible Helmet
Hövding, the innovative Swedish company renowned for its futuristic inflatable bike helmets, found itself in dire straits as it filed for bankruptcy at the close of 2023. In a statement posted to its website, the board of Hövding Sverige AB announced that it had submitted a bankruptcy application on 21 December 2023 to the Malmö district court. “The reason for the bankruptcy filing is that on 1 November 2023, the Swedish Consumer Agency imposed a temporary sales freeze on the company and then on 15 December 2023 announced a permanent sales freeze and recall for the product Hövding 3,” the statement read. image credit: hovding Hövding Launched Appeal Hövding, which disagreed with the Consumer Agency’s decision, launched an appeal…