In this weeks AIRmail newsletter, The Outer Line takes an in-depth look at trending cycling news: Better ideas for cycling broadcasting, Pog’s legend grows, new women’s rivalries, is One Cycling “imminent?” Lappartient’s future, Trump Looks to World Cup and Olympics…# Catch up on pro cycling and its context within the broader world of sports with AIRmail Analysis, Insight and Reflections from The Outer Line. You can subscribe to AIRmail here, and check out The Outer Lines extensive library of articles on the governance and economics of cycling here. #Key Takeaways:How Current Broadcasting Trends Can Help CyclingPogaars Legend Continues to GrowOne Cycling Seems Anything but ImminentWill Lappartient Stick It Out With the UCI?Trump Looks to the Olympics and World CupCycling on TV too long?Weve recently devoted a lot of analysis to sports broadcasting and licensing: the market, technologies for delivery, and strategies to reach fans and activate revenue streams are rapidly evolving – and may be leaving cycling at a disadvantage. But rather than overfocus on the billion dollar opportunities that pro cycling hasnt capitalized on, we turn our focus to a critical part of the fan engagement puzzle that the sport can quickly solve: human interest storytelling. Current cycling programming is delivered in long-form, and often boring multi-hour live blocks, whereas much of todays sports content outside of certain arena sports like soccer matches and the NFL is mostly consumed in 7-10 minute edited blocks available on-demand through mobile devices. A different way of thinking about the fan engagement riddle,…
Pez Cycling News